If you want to be a copywriter, don’t mistake content marketing for advertising. The two fields overlap, but they aren’t the same thing. Advertising is a sponsored media production overtly intended to convince viewers to buy a product or service. Content marketing, by contrast, informs the reader about something useful, setting up the company as a knowledgeable asset to the potential buyer. When purchase time rolls around, the potential buyer turns to the vendor who has best earned their trust and friendship.

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