Email campaigns work wonders. It’s true that emerging college graduates consider email an outdated form of communication, but the rest of us still happily open and read the informative goodies stashed in our inboxes. Learn more about how to write drip campaigns by reading my article over at Almost An Author.
Almost An Author – Secure Great Clients
Career success as a freelance copywriter depends on your ability to secure the right clients. If your clients cost you time, wear down your emotions, or pay you a pittance, you can kiss your career goodbye and head back to a cubicle. And who wants to do that? Not I! …
Genre Chat – Copywriting
I get to chat about copywriting with Cherrilynn Bisbano of Serious Writer and Almost An Author as the second guest on Genre Chat.
Say It Like Sayers- How the Queen of Copywriting Introduced the King of Kings to a Nation at War
December 1941. London. The worst of the blitz just ended. A nation at war faced Christmas. The BBC’s charge? Uplift the spirits and strengthen the spines of Britain with a radio drama about Jesus. The whole nation will tune in. Needed: One writer who can tell history’s most powerful story …
Five Ways Being Smart Sets You Back
I started hitting the Tylenol bottle hard the day a snaggle-toothed kid in my fourth-grade class blurted out, “Holland’s not that smart anymore.” I couldn’t very well wrap my hands around his skinny neck now, could I? So I wrapped them around the one painkiller I had access to. I …