Does your customer’s experience resemble a board game? Maybe it should. Board games make an experience easy access but challenging to complete. If a game looks too difficult, comes with complicated instructions, or isn’t clear about how to play, gamers will pass on it. By the same token, if a …
“Half of copywriting is knowing when to stop writing.” So when – and how – do you stop writing? Here’s my final column on Almost An Author.
The website for my new podcast is up! Check out The Afterword: A Conversation About the Future of Words. My co-host Amy Bowlin and I examine literary topics through expert panel discussions, historical patterns, futurist trends and – of course – humor! #FutureofWords Our first episode airs March 1! It’s called Gamify …
Online copywriting gurus say you need a niche if you want to make it as a content marketing writer. Are they right?Do you need a copywriting niche? If so, how can a newbie discover the right one? What if you want to change later? Do you choose based on what …
“Clients are the hardest to find when your skills are the weakest.” – Holland Webb Haris Halkic: Hi Holland, thanks a lot for agreeing to share some tips on copywriting and your background. Let’s start with how you got started in copywriting? Please tell me more about your story. Holland Webb: Thank …